brands

there are some things
that branding does matter

as observed by this morning breakfast
the knock off brand of my multi-grain cheerios
isn't working.
even mixed with the real stuff
isn't working

i tried
but it's not making it.

other must have brands are:
heinz ketchup
reduce fat wheat thins
brianna's red wine vinaigrette
reef flip flops
st ives collagen elastin facial moisturizer
and probably a few others